profile

Isaac French

I build small hotels and other cool spaces, and write a weekly letter sharing stories and insights to help you craft unforgettable spaces and experiences through design & hospitality.

Featured Post

The magic of first impressions

By Isaac French January 22nd, 2024 read time 4.5 minutes Welcome to the Experiential Hospitality newsletter, your gateway to crafting extraordinary, immersive and iconic hospitality experiences. Join the revolution – we're just getting started! The magic of first impressions Hey Reader, In recent weeks, we've talked through some of the incredible benefits of practicing unreasonable hospitality. We've highlighted the significance of a strong brand, and the culture necessary to create one. Now...

By Isaac French April 28th, 2025 read and listen at isaacjfrench.com read time 2.5 minutes Welcome to Experiential Hospitality, a weekly newsletter where I share stories and insights to help you craft unforgettable spaces and experiences through design & hospitality. Forwarded this email? Sign up here Today’s newsletter at a glance: What we can learn from restaurant menus, why the best builders prune their dreams before they grow them, and how excellence comes through subtraction. less, but...

By Isaac French April 7th, 2025 read on isaacjfrench.com read time 4 minutes Welcome to Experiential Hospitality, a weekly newsletter where I share stories and insights to help you craft unforgettable spaces and experiences through design & hospitality. Forwarded this email? Sign up here Today’s newsletter at a glance: Why the most unforgettable guest experiences share DNA with museum masterpieces, and how to apply these timeless principles in your own spaces. craft matters? As I mentioned...

By Isaac French March 31st, 2025 read on isaacjfrench.com read time 3 minutes Welcome to Experiential Hospitality, a weekly newsletter where I share stories and insights to help you craft unforgettable spaces and experiences through design & hospitality. Forwarded this email? Sign up here the albert effect I just returned from a jam-packed 5-day trip to New York. Lots of exciting things in the works, but today I wanted to quickly share a few examples of hospitality—from friends. My friend...

By Isaac French March 24th, 2025 read on isaacjfrench.com read time 3 minutes Welcome to Experiential Hospitality, a weekly newsletter where I share stories and insights to help you craft unforgettable spaces and experiences through design & hospitality. Forwarded this email? Sign up here the ultimate treehouses Today we're back with our world tour of all my favorite treehouses (if you missed part 1, get it here). And we have some bangers. Let’s jump right in… Inhabit Treehouse – Woodstock,...

By Isaac French March 17th, 2025 read on isaacjfrench.com read time 3 minutes Welcome to Experiential Hospitality, a weekly newsletter where I share stories and insights to help you craft unforgettable spaces and experiences through design & hospitality. Forwarded this email? Sign up here the glories of spring On Saturday, I sat down to write to you, and the phone rang. It was Helen, wondering if I’d like to go for a short walk. Writing could wait—of course I did. We took Lucas and Ezra, our...

By Isaac French March 10th, 2025 read on isaacjfrench.com read time 3.5 minutes Welcome to Experiential Hospitality, a weekly newsletter where I share stories and insights to help you craft unforgettable spaces and experiences through design & hospitality. Forwarded this email? Sign up here “Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.” — Martin Luther A few new faces here from the weekend orchard posts on X & IG—welcome! our orchard As...

By Isaac French March 3rd, 2025 read on isaacjfrench.com read time 3.5 minutes Welcome to Experiential Hospitality, a weekly newsletter where I share stories and insights to help you craft unforgettable spaces and experiences through design & hospitality. Forwarded this email? Sign up here unexpected harmonies A focus of this newsletter is how to craft beautiful spaces and deliver exceptional hospitality. Bringing beauty into the world is our shared mission. But today, I want to show how...

By Isaac French February 25th, 2025 read on isaacjfrench.com read time <4 minutes Welcome to Experiential Hospitality, a weekly newsletter where I share stories and insights to help you craft unforgettable spaces and experiences through design & hospitality. Forwarded this email? Sign up here Good morning (and please excuse my lateness)! For the past year, I've had burning questions about a crazy property I saw on Instagram. Today, thanks to an interview with cofounder Nardo and some initial...

By Isaac French February 10th, 2025 read on isaacjfrench.com read time 3 minutes Welcome to Experiential Hospitality, a weekly newsletter where I share stories and insights to help you craft unforgettable spaces and experiences through design & hospitality. Forwarded this email? Sign up here understanding you Hey Reader, Writing this particular newsletter fired me up more than any other I've ever written. I think you'll see why... But before we get into it, I have one ask: I would love to...

By Isaac French February 3rd, 2025 read on isaacjfrench.com read time 3.5 minutes Welcome to Experiential Hospitality, a weekly newsletter where I share stories and insights to help you craft unforgettable spaces and experiences through design & hospitality. Forwarded this email? Sign up here workshop to wonderland Chris Broomfield is a humble man. When I first met him at a conference back in August, I assumed he was “just another” nice guy in the STR space. I was wrong. An hour into our...