By Isaac French June 23rd, 2025 read and listen at isaacjfrench.com read time 4 minutes Welcome to Experiential Hospitality, a weekly newsletter where I share stories and insights to help you craft unforgettable spaces and experiences through design & hospitality. Forwarded this email? Sign up here Good morning! We’ve been going ninety to nothing with summer now fully upon us. It’s dizzying to consider that the days only get shorter from here. The last few days, along with a whole gamut of...
5 days ago • 5 min read
By Isaac French June 16th, 2025 read and listen at isaacjfrench.com read time 5 minutes Welcome to Experiential Hospitality, a weekly newsletter where I share stories and insights to help you craft unforgettable spaces and experiences through design & hospitality. Forwarded this email? Sign up here In light of Father’s Day, I want to honor the man who’s meant more to me than any other—my dad. He’s shown me what it means to live with conviction, character, and vision. a different path At 17,...
12 days ago • 5 min read
By Isaac French June 9th, 2025 read and listen at isaacjfrench.com read time 3 minutes Welcome to Experiential Hospitality, a weekly newsletter where I share stories and insights to help you craft unforgettable spaces and experiences through design & hospitality. Forwarded this email? Sign up here the lake disaster When we first found it, the “lake” at Live Oak Lake was nothing more than a muddy little pond, hidden in brush and swampy trees. But I just knew it could be beautiful. And I fell...
19 days ago • 3 min read
By Isaac French June 2nd, 2025 read and listen at isaacjfrench.com read time 3 minutes Welcome to Experiential Hospitality, a weekly newsletter where I share stories and insights to help you craft unforgettable spaces and experiences through design & hospitality. Forwarded this email? Sign up here I’ve spent the past nine days in Chihuahua, Mexico, with Helen and my father-in-law on a missions trip. It’s our fifth visit, but the first with both boys in tow. We left Waco at 5 a.m. last...
26 days ago • 3 min read
By Isaac French May 26th, 2025 read and listen at isaacjfrench.com read time 3 minutes Welcome to Experiential Hospitality, a weekly newsletter where I share stories and insights to help you craft unforgettable spaces and experiences through design & hospitality. Forwarded this email? Sign up here Monument Barber sits in a converted house in a quiet part of our small town of Waco, Texas. Not exactly where you'd expect to find hospitality gold. But in my estimate, it's better than some of the...
about 1 month ago • 3 min read
By Isaac French May 12th, 2025 read at isaacjfrench.com read time 1 minute Welcome to Experiential Hospitality, a weekly newsletter where I share stories and insights to help you craft unforgettable spaces and experiences through design & hospitality. Forwarded this email? Sign up here tribute to my mom In light of Mother’s Day, I want to devote today’s short newsletter to my mom—Lisa Ann French. Most of you don’t know her, but her quiet, selfless example of love, care, and devotion over the...
about 2 months ago • 3 min read
By Isaac French May 5th, 2025 read and listen at isaacjfrench.com read time 2.5 minutes Welcome to Experiential Hospitality, a weekly newsletter where I share stories and insights to help you craft unforgettable spaces and experiences through design & hospitality. Forwarded this email? Sign up here Hospitality in its purest form often shows up right under our noses, in a package we wouldn’t usually expect it. Let me explain. The past two weeks in central Texas were glorious: sunshine, cool...
about 2 months ago • 3 min read
By Isaac French April 28th, 2025 read and listen at isaacjfrench.com read time 2.5 minutes Welcome to Experiential Hospitality, a weekly newsletter where I share stories and insights to help you craft unforgettable spaces and experiences through design & hospitality. Forwarded this email? Sign up here Today’s newsletter at a glance: What we can learn from restaurant menus, why the best builders prune their dreams before they grow them, and how excellence comes through subtraction. less, but...
2 months ago • 4 min read
By Isaac French April 7th, 2025 read on isaacjfrench.com read time 4 minutes Welcome to Experiential Hospitality, a weekly newsletter where I share stories and insights to help you craft unforgettable spaces and experiences through design & hospitality. Forwarded this email? Sign up here Today’s newsletter at a glance: Why the most unforgettable guest experiences share DNA with museum masterpieces, and how to apply these timeless principles in your own spaces. craft matters? As I mentioned...
3 months ago • 5 min read
By Isaac French March 31st, 2025 read on isaacjfrench.com read time 3 minutes Welcome to Experiential Hospitality, a weekly newsletter where I share stories and insights to help you craft unforgettable spaces and experiences through design & hospitality. Forwarded this email? Sign up here the albert effect I just returned from a jam-packed 5-day trip to New York. Lots of exciting things in the works, but today I wanted to quickly share a few examples of hospitality—from friends. My friend...
3 months ago • 4 min read